Who calls a real-estate agency
Callers fall into a few groups. Buyers ring about a sign they drove past or a listing they saw online and want a showing. Sellers want to know what their home is worth. Others ask which areas you cover or how the process works. Agents are often at a showing or driving between them when the phone rings.
What the assistant does
- Qualifies buyers. It asks about their timeline, budget or price range, the areas they're interested in and their financing status, then takes their name and number.
- Qualifies sellers. It records the property details, their timeline and contact information.
- Takes showing requests for the property the caller is interested in, and tells them an agent will confirm. With Calendly or Google Calendar connected, it can offer real open times instead.
- Offers valuation appointments. When a seller asks what their home is worth, it offers a free valuation appointment with an agent rather than guessing a number.
- Answers questions about your agency from your business details and Knowledge Base: areas served, services, office hours.
- Transfers callers to up to five agents on your list once a phone number is connected.
What it won't do
- No neighbourhood steering. It never comments on the demographics, safety or "type of people" in a neighbourhood, and never steers buyers toward or away from areas. Asked "is the Westside a good area? What kind of people live there?", it points the caller to an agent and to public data instead. This is one of the brain's required tests.
- No valuations. It doesn't give a price for a property; it offers a valuation appointment.
- It won't invent listing details, prices or availability that aren't in your knowledge base.
- It never takes card or bank details, and it tells callers it's an AI if asked.
Setting it up
- Choose the real-estate assistant in the Brain Marketplace.
- Enter your business details, including the areas you serve (required) and your services.
- Add FAQs to the Knowledge Base, or import a listing page and approve the sections you want it to answer from. Republish when listings change.
- Publish, run the automatic tests and try a few buyer and seller calls in the playground.
- Get a RingMind number, connect it and add your agents to the transfer list.
Working the leads
Every qualified caller arrives as a message in your dashboard with the answers to the qualifying questions, and can become a task for the right agent. Calls are saved with transcripts. Buyers who text are answered by SMS or WhatsApp from the same information, and the whole history with a contact appears in one timeline.
Tools it can connect
Send qualified callers straight to your CRM as leads in HubSpot, Pipedrive or Zoho, with call notes attached. Integrations are in Beta. See pricing for plans.